Virtuelle Bildung: DeVirtual education: Ernst Klett Verlag goes from exhibitor to real-digital organizerr Ernst Klett Verlag wird vom Aussteller zum real-digitalen Veranstalter
In times of failing trade fairs and weak digital event concepts, Ernst Klett Verlag is taking action itself and opening the virtual Klett Campus: Here, new products are presented, tried-and-tested ones are showcased, and plenty of entertainment and information is offered. And participants are immersed in an immersive world that informs, entertains and inspires.
The virtual platform as a place to meet - naturally in Klett design
The heart of the project is the digital platform. Since November 2020, we have been working on the Campus, which takes Klett’s corporate design and links it to a lively and interactive world. The 3D designers and graphic artists proceeded with great attention to detail: From the design of the large entrance hall where participants are welcomed to smaller decorative elements such as furniture or plants in the individual rooms – the Klett Campus was made tangible and tangible. In doing so, we adapted the design to the theme of the respective room: The “Digital Products” area impresses with a modern design and invites visitors to immerse themselves in technology innovations for digital teaching on virtual tablets. The “Referendar-Lounge”, on the other hand, shines in the glow of a stylish café and creates a cozy ambience.
Virtual sessions with teachers and authors
In addition, our team worked intensively on the content that fills the individual rooms. Among other things, more than 50 video sessions were recorded with teachers and authors from the Klett universe. In the virtual rooms “Elementary School,” “Middle School,” “High School,” and “Vocational Education,” participants can thus watch interesting presentations on Klett products and current topics in education. Afterwards, the speakers are available to discuss the presentations further in the backstage area.
Interaction as the leitmotif of the virtual event
Interaction always plays an important role at virtual events. This begins with navigation through the campus and the various rooms, which participants can explore freely. In virtual worlds, personal exchange is particularly important: For example, participants can hold personal discussions with the Klett sales force in special meeting rooms. As a small special feature, our 3D designers have also recently completed a wheel of fortune where teachers and trainee teachers can win discounts on selected Klett products.
"Perspectives. Experience. Learning."- A two-day virtual live event as a highlight
“Perspectives. Experience. Learning.”- A two-day virtual live event as a highlightBut in addition to a digital platform, exciting live communication is also needed, because that’s what makes hybrid events so special. This is where our Cologne Brand Studio comes in: TV sets were built that reflect the participants’ lifeworld in their design and at the same time complement the designs on campus. From the studio, NEYROO will broadcast keynotes and panels on March 26 and 27, connecting digital attendees with captivating on-site presenters and speakers. These will address questions such as how hybrid teaching and digitization are impacting the future of schools, or what makes for good learning materials today. Of course, there also needs to be a supporting program to round out the event: A yoga session is currently being planned, and music acts are to be added – providing a little relaxation and entertainment in between.
The anticipation for the virtual event is growing: “Especially in light of the current situation, it is enormously important to talk about education,” says Daniel Moj, Creative Director at NEYROO. “We’re very excited to be able to give the topic a stage and believe we’ll be able to offer attendees an exciting and informative experience on the Klett campus!”