The NEYROO Story

Inspired by transformation

Radically redesigning the experience of brands, products, services and companies in the field of tension between digital, online & real, analogue. Creating campaigns and events without regard to space and time. Redefining the power of a community and brand identity. Driven by these visions, five founders – including exhibition stand builders, TV producers, PR & marketing experts, IT specialists and business people – have developed NEYROO into a widely ramified network within just a few weeks. Already, more than 40 employees form a multi-faceted team that creates communities, manages campaigns and turns every event into a live multimedia experience. Together, we combine expertise, competence and know-how that is unique in the communications industry, marketing and the event world. From this strength, we create real-digital worlds of encounter, stage brands, products and services & tell stories of people that captivate, inform and entertain the audience.

Created in the midst of the Corona pandemic in March 2020, NEYROO is the answer to uncertainty, disruption and transformation. We see ourselves as an open forum and innovative platform for new forms of communication and events.

“stage your stories” is NEYROO’s promise and our agenda is: RECONNECTING PEOPLE AND COMPANIES.

NEYROO’s FUTURE FAIR

Our forum for a sustainable, fair future

Like a centrifuge, the 21st century rotates at high speed and is currently hurling dangers, risks, trends and opportunities for humanity onto our political, economic and social agenda without pause. Global challenges are transforming the world. Issues of prosperity, migration, digitalisation, globalisation, health protection and climate change dominate the discourse on the future of our planet.It is time for all of us to engage in this discourse; to argue together about the right ways forward; to look for solutions; and to launch concrete projects to make the future fairer and more sustainable.

We have created a forum that understands the radical changes, disruptions and transformations as an opportunity and actively accompanies the change: FUTURE FAIR is our platform, campaign and movement for all those who want to join us in the search for a fair, sustainable and livable future. With conferences, events and projects, we give a stage to people who drive transformations and courageously break new ground. For us and our guests, FUTURE FAIR is an experience, a summit and a showroom at the same time. Become part of the FUTURE FAIR community and help us to make a small contribution to a better world!

TEAM & PARTNER

DIRECTORS, PRODUCERS, CURATORS, ENTREPRENEURS

Björn Schaper

Björn Schaper

Forum architect

Björn leads and manages the sales and business development of NEYROO as Managing Director. He designs the architecture of the NEYROO platform and manages the complex network of our service providers and contractual partners. But above all, Björn advises and accompanies our customers through the entire NEYROO process.As the founder of the exhibition stand builder LA CONCEPT, the audiovisual media businessman and event manager draws on more than 17 years of experience as an entrepreneur. Björn sees the opportunity in crises and finds the solution in challenges. He also uses these skills for his social commitment. As a member of the board of directors, he has supported the association "Gutes beginnt im Kleinen" (Good starts small) since 2013. The aid organisation supports socially disadvantaged children and young people with donations and campaigns.
Daniel Moj

Daniel Moj

Director of digital storytelling

As Creative Director, Daniel creates the stories, productions and treatments of NEYROO campaigns for companies and organisations. As a border crosser between journalism and corporate communications, he plans, manages and realises events, conferences and presentations. The consultant and executive coach relies above all on the power of storytelling and visual live communication. A craft Daniel has developed and shaped as a director and author of films, videos or animations for companies and TV stations.Previously, he served as an officer in the German Armed Forces in Germany, Afghanistan, Africa and the Balkans. As a reporter, self-turned author and video journalist, Daniel then reported for both public and private television, mainly on topics related to the economy, ecology and social processes. Among other things, he was the director of films and documentaries "Gold und Gier - der Kampf der Indios" (Gold and greed - the struggle of the Indios) for the editorial department planet e or "Einsatz im Wüstensand" (Deployment in the desert sand) for the editorial department 37 Grad of ZDF. In 2015, Daniel published the reference book: "Fernsehjournalismus" ("Television Journalism") with Halem-Verlag.
Dr. Stefan Kombuechen

Dr. Stefan Kombüchen

Dramaturge of communication

Stefan coordinates NEYROO's strategic communication and accompanies the marketing campaign for our clients. As Managing Director of the communications consultancy PR!ZM, he uses the concepts of PR-centric marketing and storytelling for this purpose. Stefan was previously Head of Marketing and Corporate Communications at igus GmbH in Cologne and Managing Director at Grayling Germany. There he drove digitalization in direct marketing, automation in corporate publishing and internationalization in PR and advertising. From 1999 to 2009, he was Managing Director of the PR training institute PR PLUS GmbH in Heidelberg. Today, Stefan is a lecturer at the Danube University in Krems and at the E-Learning Academy in Eisenstadt, among others. More at: www.przm.consulting
Katharina Steul

Katharina Steul

Choreographer of worlds of experience

Katharina breathes emotional power and haptic life into NEYROO events. As founder and managing director of UNIT:ART, Katharina, who holds a degree in education, has been building spaces, arenas, sessions and worlds of experience for encounters, exchange and dialogue since 1999 - and connects people with business.To this end, Katharina and her team develop event and communication concepts that feel connected to values, conserve resources and have a sustainable effect. On this basis, she conceives, accompanies and realises congresses and trade fairs throughout Europe - among others for Rolls Royce, Bugatti or Karl Lagerfeld.With her experience and know-how, Katharina supports aid organisations and charity events. Among other things, she has been in charge of the trade fair realisation of the traditional society event Rosenball for the German Stroke Foundation since 2012.
Patrick Schloemer

Patrick Schlömer

Producer of the events

As managing director and production manager of weitwinkelmedia, Patrick and his team are responsible for the technical planning, content production and transmission or streaming of NEYROO events. Patrick studied business administration at the University of Cologne. He completed an editorial traineeship at the TV production company AZ MEDIA and produced as a reporter and editor for almost all German TV stations. Later, he headed the editorial department of the regional TV station centre.tv Köln.Today, Patrick is responsible for TV productions for Arte, SWR, ZDF and RTL as well as projects for companies and organisations. In particular, the linking and symbiosis of comprehensive marketing campaigns and communication measures are among weitwinkelmedia's specialities. From websites to commercials or image films: Patrick Schlömer plans, structures and controls the production and implementation - also of events, conferences and functions.more at www.weitwinkelmedia.de
Oliver Fröstl

Oliver Fröstl

Merchant of the production

Oliver is the commercial heart of NEYROO. The founder and managing director of LA CONCEPT GmbH and UNIT:ART has more than 17 years of experience in business development, process design and sales structuring. With this know-how he mixes the basis for our business foundation. With his team, Oliver has changed the event and trade show business in a sustainable way over the past years. Under his leadership, LA CONCEPT has evolved from a product distributor of various exhibition stands to a provider of holistic solutions for all aspects of trade fairs. WIR. MACHEN. MESSE. is therefore the company's guiding principle. From advising customers and exhibitors to creating his own innovative trade fair concepts to a service network throughout Germany - Oliver is driven by the company's why: listening to customers, recognizing their needs and changing the trade fair world with his own ideas!
Dennis Kirchen

Dennis Kirchen

Guide & Consultant in the NEYROO-World

Dennis advises, guides, directs and leads our clients through the NEYROO world. As a guide, consultant and sales expert, he combines conceptual know-how, technical expertise and sales skills to become a team leader in the "onboarding" of new clients and orders. Dennis creates the training plans, coordinates the training sessions and intensity; and ensures that budget and performance are effectively balanced. His passion, enthusiasm and energy for new projects make him the best advocate for our clients. On their behalf, he drives the NEYROO team towards better solutions, fresher ideas, more compelling concepts and more successful events.Dennis took his mission to play quickly, efficiently and effectively forward and in front of goal from sport. The amateur footballer played for VfL Bochum, among others, and worked together with former Bundesliga professional Stefan Reinartz on a start-up that developed the new innovative form of team and player analysis, the "Packing".
Daniél Piedrola

Daniél Piedrola

Operations manager of technology and production

As NEYROO's technical director, Daniél manages, steers and controls our clients' IT processes, platforms, productions and live streams. From registering users, connecting to CRM systems, designing interfaces, developing virtual campus functions to planning live streamings and event productions: Daniél travels to the remotest corners of the NEYROO universe and masters the complex technical infrastructure.A trained media designer for image and sound, Daniél became involved early on with the interfaces between analogue TV production and digital online distribution. With his technical concepts and solutions, he makes a significant contribution to turning hybrid events into tangible, genuine experiences that connect people in a new way. He also demonstrates this passion in his social commitment: Daniél has remained true to his Cologne neighbourhood of Chorweiler and works time and again with children and young people in various media projects.
Alina Pohl

Alina Pohl

Handler of NEYROO projects

Alina is on the bridge of the NEYROO speedboat. As project manager, she navigates through our complex work processes, controls the NEYROO trades and teams and coordinates our customers, partners and service providers as the first contact person. With a degree in economics, she always keeps efficiency and effectiveness in focus. She juggles the visionary goals and wishes of our customers, the high demands of the NEYROO creatives and the often ambitious schedules almost playfully. She gained the necessary calm and experience both in logistics with globally active groups such as the Deutsche Post DHL Group and in account management with medium-sized companies such as LA CONCEPT. And when Alina is not on duty on the bridge, she is studying for her Master's in Marketing & Communication or hitting the badminton net.
Agata Eckert

Agata Eckert

Handler of NEYROO projects

Agata is our helmswoman, machinist and pilot and navigates as NEYROO project manager through both the smallest events and the largest conferences and campaigns of our clients. From programme design to guest management, logistics, coordination of stage plans to coordination of trades and service providers: Agata makes sure that everything and everyone is in the right place at the right time - regardless of whether it's real or digital worlds.Agata acquired the patent for this during her studies in media management; and quickly played on the big courts. After all, she learned how to manage and plan projects and events at the Rhein Energie Stadium in the visitor centre of Cologne's sports facilities. With this background, Agata fits perfectly as a project manager in the NEYROO team. And her professionalisation is not standing still: Agata is currently doing her Master's in Marketing & Communication at the FOM Hochschule für Ökonomie & Management in Cologne.
Sabrina Stangier

Sabrina Stangier

Handler of NEYROO projects

The NEYROO event and project manager always keeps her cool. Like an artist, Sabrina juggles topics, project phases, appointments, to-dos and deadlines and is the precise link between our clients and the NEYROO team. Whether coordinating make-up artists, studio guests, presenters or camera teams, whether planning international events, production or shooting, whether budget management, performance control or assignment planning: Sabrina is a guarantor for smooth processes and procedures. She's never caught off guard, because Sabrina already learned during her studies in sustainable tourism management in Kleve that project management requires flexibility, improvisation and always a smile. And she has retained this during her many stations in international event agencies, at the trade fair constructor LA CONCEPT and now with us - at NEYROO.
Nero

Nero

Feel Good Manager

Nero is not only the muse for our company's name, but also our Feel Good Manager. The male dog listens when colleagues have worries; motivates the teams when creative impulses are lacking; and is in for cuddles when a break is needed. At the same time, his gaze always remains critical and focused, because idleness is unknown to a husky's DNA. And when Nero isn't watching over our work, he's conquering picnic blankets in Cologne's parks, chasing rabbits and winning every race with the city's dogs. A real NEYROO!