#porschenow

In 2020, employee events, internal conferences and sales meetings probably looked a little different in every company. Whereas elsewhere many things can be managed via telephone calls and video calls, at Porsche they quickly knew: that’s not how it works.

More than 35,000 employees from several countries cannot simply be invited to a video meeting. A solution was needed, and a long-term one at that. Because in an international company of this size, there are numerous internal events throughout the year that are to be held digitally for the time being. Together with NEYROO, the Porsche Campus was created as the heart of these events.

Architecture: Following the Porsche DNA

True to the “real” models, the Porsche Campus was also designed according to the specifications of the new corporate architecture “Destination Porsche”. Porsche centres all over the world become interactive worlds of experience thanks to the modular, urban designs – and thus reflect the Porsche DNA. Because just like the cabin design of the world-famous sports cars, the interior design is dynamic, focused and atmospheric, contributing to the unique fascination of the brand.

Anyone entering the Porsche Campus notices immediately that storytelling is a top priority here. Footpaths in asphalt look and with a racing line guide the visitor past show cars, information points and the factory lounge. Curiosity is aroused everywhere and visitors are invited to interact: Chalkboards with design sketches invite visitors to share their experiences, and picture galleries and numerous films invite visitors to linger and take a closer look.

Challenges

Campus-Design

360° world of experience in the design of the “Destination Porsche” architecture

Location

Professional design & equipment of 3 sets in the Design Offices in the Stuttgart Tower

Livestreams

3 parallel live streams in the Campus & in Microsoft Teams groups

“The New Normal” – supported by NEYROO and the network partners

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For the sustainable change into the real-digital event world, Porsche chose NEYROO and our strong network. The virtual campus was designed according to detailed customer wishes and designed for maximum user-friendliness. At the same time, our IT experts took care of the seamless integration of the online worlds into the Porsche infrastructure and ensured the distribution of the live streams to various channels.