A digital platform, real live communication and stories that can be experienced – With “The Age of Water” Georg Fischer and NEYROO are rethinking the trade fair.
Especially when it comes to launching new products, the Covid19 pandemic poses an enormous challenge for companies, with trade shows and other important events being canceled or postponed. But it is precisely at this time that Swiss company GF Piping Systems plans to launch a new product: Hycleen Connect.
The challenge now is to provide an appropriate stage for the product innovation despite the most adverse conditions. This is where NEYROO comes into play: The answer is a real-digital trade fair that combines the dynamics of digital events with the emotional power of a real staging. First, they work with GF Piping Systems to develop clear goals for the event: