“Regional and digital” was the motto of the marketing & sales conference of the Genossenschaftsverband. Thanks to creative and unusual set designs, a varied program, interactive sessions and digital twins in the 360° campus, the first virtual MuVCON was a real experience for the employees of the Volksbanken Raiffeisenbanken.
Fruit stand, sea of flowers, freshly brewed coffee and big city flair in the background: MuVCON 2021 catapulted the audience directly from the home office to an atmospheric market stand: the stage builders of UNIT:ART had transformed the Cologne TV studio into an “Urban Piazza” with three colorful sets. These three TV sets were variedly played on this day. The first set was hosted by Christiane Stein, who also led through the following interviews. The morning was dominated by expert presentations and roundtable discussions on the future strategies of the network. The day was rounded off by a guest speaker: futurologist Tristan Horx inspired the audience with his keynote address on megatrends of the future.