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The NEYROO Concept

NEYROO builds bridges between the dynamics of the digital event and the emotional power of real staging.

Digital platform
Real events
Real stories
Powerful productions
Tangible Experiences

THE CONCEPT

Platform, campaign, events and community:
a borderless, permanent and living world of live communication

THE CONCEPT

Platform, campaign, events and community:
a borderless, permanent and living world of live communication
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The NEYROO concept “Stage your stories” explores the questions of how I as an entrepreneur can tell the stories of my brand, my products and my employees in the digital world: Which channels, media, forms and platforms are the right ones? And where do I meet my target groups, my audience and my customers today?

"Live communication remains the crucial key experience."

Modern live communication has irreversibly freed itself from the confines of event locations or exhibition halls. The boundaries between sales, marketing and public relations have disappeared. And the digital architecture of communication in the future is driven above all by the emotional power of storytelling.

NEYROO awakens this potential and stages real events on a unique digital platform that captivate, inform and entertain audiences with stories.

"Letting go of space and time opens up new spheres of possibility".

But who lets go still needs support. And that is guaranteed by the NEYROO process:5 phases, designed to make the journey into the new world of live communication a plannable, controlled and at the same time creative adventure.

THE PROCESS

5 PHASES TO STAGE YOUR STORIES

Briefing & Analyse

Kick-off-Meeting – online or on site

Consulting on the NEYROO campaign
Analysis of messages and target groups
Ideas, drafts and mood boards

Storyboard & Design

Planning and conception phase:

Development of the NEYROO Story
Conception of the NEYROO campaign
Design and equipment of the 3D campus, the sessions and live web shows
Planning of the technical implementation
Planning of the community and follow-up campaign

Pre-Production & Community-Campaign

Start of preparation and implementation:

Content production: texts, photos and videos, graphics, charts (keynote and PPT) and animations (2D and 3D) depending on the content packages booked.
Coaching and media training for board members, managing directors, speakers
Design of the 3D Campus & of the sessions
Installation of the mobile studio and transmission technology
Start of the cross-media marketing campaign
Lead generation
Participant and visitor management

NEYROO Event

Opening of the NEYROO Campus as the highlight of the event campaign:
Check-in
virtual 3D NEYROO Campus
real NEYROO live web shows and sessions
including keynotes, interviews, panel discussions, product presentations, masterclasses, chats, 1on1 or group meetings, workshops, etc.
NEYROO content packages including video, photo documentation, text & presentation, graphics & animation

Post-Production & Follow-Up Campaign

Targeting the generated leads and contacts, using the produced content for content marketing and launching a target-oriented follow-up campaign:
Use of the recorded NEYROO live for on-demand distribution.
Use of the content for PR and marketing: text, photo, video.
Content packages: Video, photo documentation, text & presentation, graphics & animation.
Design of blogs, newsletters, case studies, white papers
Active targeting of generated leads and contacts

Phase 1: Briefing & Analysis

Kick-off meeting – online or on-site.

  • Consultation on the NEYROO campaign
  • .

  • Analysis of messages and target groups
  • .

  • Ideas, drafts and mood boards

Phase 2: Storyboard & Design

Planning and conception phase:

  • Development of the NEYROO Story
  • Conceptualisation of the NEYROO campaign
  • .

  • Design and equipment of the 3D campus, sessions and live web shows
  • .

  • Planning for the technical implementation
  • .

  • Planning of the community and follow-up campaign
  • .

Phase 3: Pre-Production & Community-Campaign

Start of preparation and implementation:

  • Content production: texts, photos and videos, graphics, charts (Keynote and PPT) and animations (2D and 3D) depending on booked content packages
  • .

  • Coaching and media training for board members, managing directors, speakers
  • .

  • Design of the 3D campus & sessions
  • Installation of the mobile studio and transmission technology
  • .

  • Start of the cross-media marketing campaign
  • .

  • Lead generation
  • Participant and visitor management

Phase 4: NEYROO Event

Opening of the NEYROO Campus as the highlight of the event campaign:

  • Check-in
  • virtual 3D NEYROO Campus
  • real live NEYROO web shows and sessions – keynotes, interviews, panel discussions, product presentations, masterclasses, chats, 1on1 or group meetings, workshops etc.
  • NEYROO content packages including video, photo documentation, text & presentation, graphics & animation
  • .

Phase 5: Post-Production & Follow-Up Campaign

Targeting the leads and contacts generated, using the content produced for content marketing and launching a targeted follow-up campaign:

  • Use of the recorded NEYROO live for on-demand distribution
  • .

  • Use of the content for PR and marketing: text, photo, video
  • .

  • Content packages: Video, photo documentation, text & presentation, graphics & animation
  • .

  • Design of blogs, newsletters, case studies, white papers
  • .

  • Active targeting of generated leads and contacts
  • .

"NEYROO turns your event into a lasting, sustainable campaign."

Whoever wants to master the ‘digiverse’ must abandon the limiting notion of space & time and think and shape the migration of digital spaces with real experiences. NEYROO opens up new worlds for live communication in which the barriers of the virtual dissolve and human closeness and emotions become tangible.

"Bridging the gap between virtual and real worlds!"

Digital storytelling is the key to real experiences. Success is not a question of technology. The transformation of marketing and sales cannot be reduced to a digital platform, a virtual trade show or video streaming. Rather, it’s about creating worlds where the digital merges with the real. Hybrid forms between virtual portals and real live events are answers to the questions of entrepreneurs, marketing experts, and sales seniors.

"NEYROO transforms live events into online digital experiences."

NEYROO is a forum that connects people and companies in a new way and creates a completely new category in live communication. NEYROO is a Journey that shapes real events, real stories, powerful productions and tangible experiences on the foundation of a digital platform and builds a community around the products, services and employees of companies & organisations.

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Ready to tell your own story?